Subscription-Based-Model

Client Intro:

A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Challenges

  • The client had spent over £5K with no real data or results
  • We only had 3 months initially to produce real results
  • The client did not have any lead magnets
  • There were no landing pages in place
  • All the previous campaigns were turned off in a way that we couldn’t leverage those results

The Strategy

  • We started off with an in-depth audit of the ad account and the website
  • Identified that in order to achieve real results we need to have a lead magnet
  • We worked with the client to come up with a suitable lead magnet
  •  Then we started running that lead magnet using Lead Ads
  • Despite tremendous results in the first month, we were not satisfied with the Lead Quality
  • We build 2 different landing pages and started testing them
  •  Using new ads creatives were also part of our strategy

Our Strategy

  • The results skyrocketed in the very first month
    CPL from Lead Ads was below £0.50
  • The conversion rate of leads to subscriptions wasn’t that great initially
  • The client was still happy as new customers were coming in from Email marketing After we launched the landing pages, the CPL went up a little 
  • However, the conversion rate skyrocketed this time and the client was converting at a better rate
  • Within the first 2.5 months, we generated over 1,200 leads

Client Intro:

This US-based beauty store was struggling on all platforms and wasn’t generating business from its advertising efforts. We took over the entire account (Facebook Ads, Google Ads, Email Marketing, and SEO) and turned things around for them. Learn how!

The Challenge

To get 2X+ ROAS using Facebook Ads.

The Process

To get the results our client wanted, we:
  • Built a new funnel from scratch. 
  • Designed multiple new creatives and ad copies. 
  • Carried out CBO/ABO campaign testing.
  • Used 8 normal Lookalike Audiences and 2 LTV Lookalike Audiences.
  • Conducted 4-6 weeks of RFT testing.
  • Paired the Facebook ad strategy with immaculately executed email marketing efforts.

The Reselts

From Sep 29th, 2020, to Oct 28th, 2020:

  • The client sold 5000+ products.
  • $164,718 were made in sales with an ROAS of 9.78X (ad spend: $16,837)

Client Intro:

A US-based beauty store was struggling on all digital platforms and failing to generate business from its advertising efforts. We took over the entire account (Facebook Ads, Google Ads, Email Marketing, and SEO) and turned things around for them. Learn how!

The Challenge

To get 2X+ ROAS using Facebook Ads.

The Process

To get the results our client wanted to see, we:
  • Created a brand-new funnel from scratch.
  • Designed multiple new eye-catching creatives and ad copies.
  • Carried out CBO/ABO campaign testing.
  • Used 8 normal Lookalike
  • Audiences and 2 LTV Lookalike Audiences.
  • Conducted 5 weeks of RFT testing
  • Paired the Facebook ad strategy with immaculately executed email marketing efforts.

Testimonials

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