Law

Client Intro: A law firm in Phoenix, AZ.

The Challenges

  • This lawyer-client did not have full control of the site when they signed up with us
  • Their site structure was not SEO-friendly at all
  • Most of their content was not optimized for any particular keyword
  •  Their search visibility was almost non-existent
  • The law firm had multiple practice areas but the site was unstructured
  • They had been burnt by the Indian SEO company
  • The site’s mobile load speed was improved significantly

The Strategy

  • We did an in-depth audit of the site
  •  Created a detailed plan to follow and got it approved from the client
  • In the first phase, we resolved all the structural issues of the site 
  • We also resolved the technical issues to maximize the search visibility
  • We fixed the existing content to include the demanded keywords by the client 
  • We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
  • High-quality backlinks were added periodically to strengthen the overall SEO game
  • AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

  • This law firm’s website was structured for the best results 
  • The site gained 193% organic traffic within the first 7 months
  • The bounce rate dropped from 96% to 68%
  • The site was ranked on the 1st page of Google for 21 competitive keywords

Client Intro:

A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get
more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.

The Challenges

  • This lawyer client did not have full control of the site when they signed up with us
  •  Their site structure was not SEO friendly at all
  •  Most of their content was not optimized for any particular keyword
  • Their search visibility was almost non-existent
  •  The law firm had multiple practice areas but the site was unstructured
  •  They had been burnt by the Indian SEO company
  •  The site’s mobile load speed was improved significantly

The Strategy

  • We did an in-depth audit of the site
  • Created a detailed plan to follow and got it approved from the client
  • In the first phase, we resolved all the structural issues of the site
  •  We also resolved the technical issues to maximize the search visibility
  •  We fixed the existing content to include the demanded keywords by the clien.
  •  We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
  •  High-quality backlinks were added periodically to strengthen the overall SEO game
  •  AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

  • This law firm website was structured for the best results
  •  The site gained 193% organic traffic within the first 7 months
  •  The bounce rate dropped from 96% to 68%
  •  The site was ranked on the 1st page of Google.

Client Intro:

This personal injury lawyer planned to double-down on marketing but wanted to carefully test digital marketing in a shorter period. We dazzled him with the results in 2 weeks of vigorous testing.

The Challenges

To bring a high number of super converting leads in a brief time window.

The Process

  • We ran in-depth research to find the client the best matching creatives and assets.
  •  On day 4, we initiated the TOF campaign with multiple ad sets and 10 highly targeted lookalike and interest-based audiences.
  •  Initially, we gave the CBO campaign a daily budget of $30/day.
  •  The plan was to gradually increase the budget while consistently shutting down the low performing ads.

The Results

  • The team successfully eared 23 highly targeted leads in 10 days.
  • The CPL was under the desired target of 41% (target was $100, but we brought leads at $59.53)
  • 2 out of 3 adsets worked really well.
  • By the end of week 2, we got 2 winning creatives & 3 winning copies, and a
    blueprint of success to base the future campaigns on.
  • The client did not delay finalizing the contract for long.

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