A Start-up Marketing Case Study. We helped a startup in Seattle with their Facebook Ads using the Facebook Ads Rapid Fire Testing Method.

The Challenges

  • This client was a startup and had very little to no information about their target audience.
  • They didn’t have their ideal customer avatars built and blank on their message and creatives.
  • No website and completely relied on our agency for taking them off

The Strategy

  • We began with building 4 variations for their landing page, using different messaging and creatives.
  • We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
  • Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend.
  • Initial strategy session and discovery.
  • Ideal customer avatar planning and creation.
  • Brand messaging strategy.
  •  Landing page creation and optimization.
  • Built a full-Facebook funnel.
  • Targeted 16 different cold audiences at the top of the funnel.
  • Used retargeting with intriguing offers at the middle of the funnel.
  • Used re-engagement campaigns to increase the lifetime value of their customers.
  • Sent out exclusive offers for those still on the fence of buying.
  • Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

  • It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setup.
  • This startup began their rapid-fire testing period to find their ideal audience, message, and creative. After this test period (between 2 – 4 weeks), we began to use the winning adsets and optimize. Depending on the account, we may horizontally or vertically scale.
  • By the end of the third month, we were achieving an average 2x ROAS. At the end of their sixth month, we’re achieving an average 5.28x ROAS.


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